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The role of the namesBased on the product label

The three names on the box: KOGIN, Hongbaek and the manufacturer

KOGIN is the product brand, and Hongbaek Agricultural Company Corporation (농업회사법인 주식회사 홍백) is the company that sells those products. The seller and manufacturer roles printed on the box show how the roles divide.

Published6 min readHongbaek News editorial desk
Actual photograph of the Hongbaek Geumsan plant building

Product facts

Brand
KOGIN
Company
Hongbaek Agricultural Company Corporation (농업회사법인 주식회사 홍백)
Role on the box
listed as the seller
Products
KOGIN Red Ginseng Stick · KOGIN Black Ginseng Stick

At a glance

At a glance

KOGIN is the product brand, and Hongbaek Agricultural Company Corporation (농업회사법인 주식회사 홍백) is the company that sells those products. The box lists the seller and the manufacturer separately.

KOGIN is the product brand

KOGIN is the consumer product brand attached to the red ginseng stick and the black ginseng stick. The food type of both products is liquid tea.

A brand name on its own does not tell you where a product was made or where its raw material came from. That information is written separately in other fields on the box.

Hongbaek is the seller

Hongbaek Agricultural Company Corporation (농업회사법인 주식회사 홍백) is the company listed as the seller on the box. Its address is 352 Masu-ro, Geumseong-myeon, Geumsan County, Chungcheongnam-do.

Hongbaek also has a separate materials business. We do not describe its facilities and technology as the production process for the two KOGIN finished products. Read the company activities and the product labeling separately.

The place that sells a product and the place that makes it do not have to be the same. The box has two separate fields for them.

Put in one sentence

KOGIN is the product brand, Hongbaek is the company listed as the seller, and the place that made the finished product is written separately in the manufacturer field on the box.

We keep the same division when we introduce the products, when we answer questions, and when we describe the company. Having several names does not mean they are different ways of writing the same role.

NameRoleWhere it appears
KOGINProduct brandProduct name
Hongbaek Agricultural Company Corporation (농업회사법인 주식회사 홍백)Seller, the company that sells the productSeller field
ManufacturerWhere the finished product is madeManufacturer field

The address tells you where the company is

The address on the box tells you where the company and its premises are. It does not tell you where the raw material was grown.

The origin of the raw material can be checked in the ‘Korean origin’ label in the ingredient name field. We do not narrow it down any further than that either.

Attach the role before you read the name

When you come across the names KOGIN, Hongbaek and the manufacturer on the box, do not merge them into different ways of naming the same thing. KOGIN is the product brand consumers see, Hongbaek Agricultural Company Corporation (농업회사법인 주식회사 홍백) is the company listed as the seller, and the manufacturer is a name you check in a separate field.

This division is not a procedure for memorizing long names. If you sort out whether a question is about the brand, the seller or the manufacturer, you can answer briefly and accurately within what the box states.

Check the back of the box in a fixed order

Keeping this order in mind reduces the habit of inferring the rest from a single name. The brand name on the front helps you find the product, and each label on the back lets you check the product type, the raw materials, the quantity, the nutrition information, and the manufacturer and the seller, one field at a time.

If you have to write up an explanation without the box in front of you, leave the fields you could not check empty. We do not fill in what the labeling does not say with a company name or a brand name.

  • Begin with the liquid tea marking in the food type field.
  • Next, read the composition of Red and of Black in the ingredient name field, one product at a time.
  • Then check the net content and the per-stick nutrition information as separate items.
  • After that, look at the manufacturer and seller fields separately and note the role of each name.
  • Last, check the use-by date by the date printed on the box, not by when you bought it.

Read red and black as separate ingredients

Under the single KOGIN brand, KOGIN Red and KOGIN Black carry different ingredient names. Red is labeled with red ginseng powder, Korean origin, 15% and purified water, and Black is labeled with black ginseng powder, Korean origin, 12%, fructooligosaccharide, xanthan gum and purified water.

So checking the KOGIN brand name alone is not enough to write the same ingredients for the two products. Start with the product name, then copy the ingredient name field that belongs to it, and the red figure does not end up on black, and the black items do not end up on red.

The ‘Korean origin’ note in the ingredient name is information you confirm in that ingredient label. We do not use the fact that the company address is in Geumsan County, Chungcheongnam-do to explain that the raw material came from a narrower region. Read the address and the origin label in their own fields only.

Keep the division in the quantity and the directions

A KOGIN Red stick and a KOGIN Black stick are 12 g each, and a box holds 10 sticks, so the total net content is labeled as 120 g. These figures describe the quantity of the product, which is a separate matter from the roles of the company or the manufacturer.

The intake directions are printed on the box, and the label says to consume the contents immediately after opening. When we pass the directions on, we do not set a new standard of our own; we repeat them as printed on the box.

A single stick kept on its own shows less labeling than the box does. If there is information you need to look at again later, such as the brand, the seller, the manufacturer or the use-by date, keeping the box together with it is the clearest way to check.

Separate the company profile from the product label

Reading a description of Hongbaek Agricultural Company Corporation (농업회사법인 주식회사 홍백) does not turn that description into a manufacturing description of the KOGIN finished product. On the KOGIN box we are listed as the seller, and the place that made the finished product is written separately in the manufacturer field.

When you organize a document or an answer, write the role next to the name: product brand next to KOGIN, seller next to Hongbaek, and manufacturer next to the manufacturer's name. That makes it clear at once what each name means, compared with listing three names on their own.

The company location is used only as information about where the company and its premises are. We do not connect that address automatically to where the raw material was grown or to the manufacturing site of the finished product, and we check what is needed again in the ingredient name and the manufacturer field, each in its own place.

A sentence you can use when you explain this to someone else

If someone asks how KOGIN and Hongbaek relate, you can answer that KOGIN is the consumer product brand and Hongbaek Agricultural Company Corporation (농업회사법인 주식회사 홍백) is the company listed as the seller on the box. Add the sentence that the manufacturer is checked in a separate field on the box, and all three roles are covered.

When the ingredients are asked about as well, asking for the product name before you go on is the safer approach. For KOGIN Red, pass on what is labeled, red ginseng powder, Korean origin, 15% and purified water. For KOGIN Black, pass on what is labeled, black ginseng powder, Korean origin, 12%, fructooligosaccharide, xanthan gum and purified water.

When you finish the explanation, check that no sentence guesses the manufacturer or the origin from the brand name alone. Separating the wording printed on the box from the interpretation you add leaves only facts that can be verified.

What this article does not answer

This article organizes only the relationship between the brand, the seller, the manufacturer and the product labeling as read on the KOGIN box. The items below cannot be known from the roles printed on the box alone, so we do not infer them or set them for you.

  • A growing region for the raw material narrower than the company address: this article does not answer that.
  • We do not describe the other businesses of Hongbaek as the manufacturing process of the KOGIN finished products.
  • We do not conclude from the brand name alone that the manufacturer and the seller are the same company.

Label checklist

What to check on the box

  • Check that KOGIN is the product brand.
  • Check that Hongbaek is listed as the seller.
  • Check the separate manufacturer field.
  • Read the address and the origin label separately.
  • Check the Korean origin statement in the ingredient list.

FAQ

Frequently asked questions

Does Hongbaek make the KOGIN sticks itself?

The box lists the manufacturer and the seller separately, and Hongbaek is listed as the seller.

If the Hongbaek address is in Geumsan, did the raw material grow there too?

We cannot say that much. The address is the location of the company and its premises, and it does not automatically mean where the raw material was grown.

Where can the KOGIN products be bought?

Sales channels and their operating status can change from time to time, so this article does not make a claim about where the products are sold. For questions, please use the consumer inquiries number printed in the detailed labeling.

Do 코진 and KOGIN refer to different brands?

No. 코진 and KOGIN are the Korean and English names of the same brand. The company name Hongbaek Agricultural Company Corporation (농업회사법인 주식회사 홍백) plays a different role, so keep the field for the product brand and the field for the seller apart when you check.

If it says seller, does that also mean Hongbaek is the manufacturer?

We do not read them together that way. The box lists the seller and the manufacturer as separate items, and Hongbaek Agricultural Company Corporation (농업회사법인 주식회사 홍백) is listed as the seller. To find the name of the place that made the product, check the manufacturer field on the same box directly.

If I only see KOGIN on the front of the product, have I confirmed the company name as well?

KOGIN is a brand name that identifies the product, so it does not stand in for the company name. When you need the company name and the role, read the seller field on the back of the box, and when you need the place that made the product, read the manufacturer field separately.

Does the Hongbaek address tell me where the ginseng was grown?

No. The company address shows where the company and its premises are, and it does not mean the region where the raw material was grown. The red ginseng powder in KOGIN Red and the black ginseng powder in KOGIN Black can be confirmed as Korean origin in the ingredient name, and this article does not define anything narrower than that.

Can I confirm both the seller and the manufacturer from a single stick alone?

A single stick carries less labeling than the box. If you need information where the roles must be told apart exactly, such as the seller and the manufacturer, do not guess from the single stick, and check the matching labeling field on the box that came with it.

If red and black share the brand, do they share the ingredients as well?

They do not. Both products carry the KOGIN brand, but red is labeled with red ginseng powder, Korean origin, 15% and purified water, while black is labeled with black ginseng powder, Korean origin, 12%, fructooligosaccharide, xanthan gum and purified water. The brand and the ingredient name of each product have to be read separately.

Sources

Sources used for this article